POPULAR COMMUNICATION AND COMMUNITY TOURISM: EXPERIENCES OF THE ASSOCIAÇÃO ÁGUA DOCE (PALMAS, TO) FOR COP30

CAMINHOS DA ASSOCIAÇÃO ÁGUA DOCE PARA A COP30

Authors

Keywords:

Popular Communication, Community Tourism, Counternarratives, Social Engagement, Sustainability

Abstract

This article investigates how Associação Água Doce, located on the outskirts of Palmas (TO), integrates traditional knowledge and collective practices to promote community-based tourism and environmental conservation amid challenges posed by colonialist logics and global climate crises. The study aims to understand the role of popular communication in mobilizing the community, adopting a qualitative approach that replaces the semi-structured questionnaire with conversational dynamics, ethnomapping workshops, and the development of tourist itineraries. The article engages with theoretical and methodological references that value dialogical communication and binding communication, affect-generating. It concludes that popular communication is indispensable for community empowerment and the sustainability of community-based tourism, and that the experiences of Associação Água Doce should resonate at COP30.

Author Biographies

Andrea Lopes Viana, UFT - Universidade Federal do Tocantins

Master's Degree in Communication and Society from the Graduate Program in Communication and Society at the Federal University of Tocantins PPGCOMS/UFT. Graduated in Social Communication - Journalism from the Federal University of Tocantins (2009). Professionally, she works as a project coordinator in the Project Management Office of the Public Defender's Office of the State of Tocantins. She is a founding partner of the Instituto Puro Cerrado, a non-profit social organization that develops research and sustainable development projects in the legal Amazon, especially in indigenous and traditional communities of the cerrado peoples. She has experience in cultural production and communications, with an emphasis on communications consultancy.

Doctor Andre Demarchi, UFT - Universidade Federal do Tocantins

Anthropologist, researcher and professor at the Federal University of Tocantins (UFT), where he teaches in the Social Sciences course and in the Postgraduate Program in Communication and Society (PPGCOM). He has a degree in Social Sciences from the Federal University of Espírito Santo (2003), a Master's degree in Sociology and Anthropology from the Federal University of Rio de Janeiro (2006) and a PhD in Cultural Anthropology from the same institution. Tutor of the Indigenous PET Group - Connecting Knowledge. Coordinator of the Research Group “Networks of Indigenous Relations in Central Brazil” (CNPq). Member of the Center for Indigenous Studies and Affairs (NEAI/UFT) and the Center for Art, Image and Ethnological Research (NAIPE/UFRJ). Between 2009 and 2015, he was coordinator of the Kukràdjà Nhipêjx Project, a Kayapó Culture Documentation Project, developed at the Museu do Índio (FUNAI-RJ) and funded by UNESCO.

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Published

2025-12-11

Issue

Vol. 22 No. 1 (2025): DOSSIÊ Amazônia e Clima Global: Reflexões Interdisciplinares a partir da COP 30

Section

Artigos

License

Copyright (c) 2025 Andréa Lopes Viana, Andre Demarchi

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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.